Apple has introduced a whole new set of services on Monday night. But much of the evening revolved around Apple TV Plus and Apple TV Channels – Apple’s new streaming subscriptions.

Apple had invited to the “Special Event” in the Steve Jobs Theater in Cupertino to announce big news. That the presentation should indeed be something very special, has already become apparent. Numerous hardware innovations were already announced the week before. This evening was all about new services.

Apple TV+
With Apple TV Plus, Apple itself becomes a film studio. (© 2019 Apple)

Apple’s rise to the movie studio

The event kicked off with a colorful 60’s movie intro that pondered Apple’s most important milestones. Thus, the direction was set right at the beginning: Apple reinvents its Apple TV and enters the film business.

Celebrity Hollywood greats like Steven Spielberg will be there. (© 2019 Apple)

And the same with several new products: The largest of them is probably Apple TV Plus. This is how Apple calls its new flood of self-produced series and films. But the company has felt half committed to Hollywood: Steven Spielberg, JJ Abrams, Ron Howard, Damien Chazelle, Jennifer Aniston, Reese Witherspoon, Steve Carell, Jason Momoa, Octavia Spencer, Chris Evans and many, many more will create new content for Apple in the future , The should be seen from autumn 2019.

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Apple TV Channels from May

This content will be shown to viewers on Apple TV in the future. The app has been partially revised and will also provide a whole range of channels available from May, called Apple TV Channels. There you will find third-party content made available by cooperating TV stations and streaming services. These include HBO, Showtime, Amazon Prime Video, Hulu and numerous news and sports channels. Apple TV users only pay for the channels they actually want.

Apple Tv Show Screen
The Apple TV Channels will contain bookable content from cooperating broadcasters and streaming providers. (© 2019 Apple)

For the first time Apple TV pulls it from the fall of 2019 on the Mac feeder. How much Apple is currently redesigning, but becomes visible when looking at other devices. Apple TV will also be available on non-Apple devices in the future: for example on Samsung’s Smart TVs, Sony, LG and Vizio, as well as on streaming boxes such as Roku and the Amazon Fire TV – and in more than 100 countries worldwide. How much the new streaming subscriptions will cost, Apple has not yet announced.